Developed as part of...

Developed as part of baby accessories firm Aprica"s latest range the shiny safety chair is designed for children up to age eight.

It"s finished in Ferrari"s famous racing red colour, and there"s even a tiny prancing horse logo embossed into the back. This is the first time Aprica has worked with a car maker to create a baby seat. However, the company has previously teamed up with famous industry names, and does offer a version called the Pinin-farina, made in conjunction with the legendary Italian styling house.

"Our Ferrari chair will be available through [London store] Harrods initially," said a spokesman. While the firm has yet to confirm prices, in true Ferrari style, customers won"t be getting a cheap seat.