First up is the new...
First up is the new Land Rover Freelander, which has been spied testing with a light disguise for the first time. And for those with a bigger budget, we"ve exclusive details of Mercedes" plans for a baby M-Class, too.
This follows research...
This follows research which indicated only four per cent of drivers knew that it made value-for-money cars such as the Captiva and Matiz.
A summer charm offensive will include a ÷£2million spend on TV advertising for its Captiva SUV. The firm also plans to take the newcomer into the wilds of the UK’s safari parks over the warmer months, where it will offer families an opportunity to try it.
“When we carried out research, potential customers who had been prompted registered a 28 per cent awareness level about Chevrolet being on sale as a value brand,” said Rory Harvey, boss of the marque’s UK operation. “But that was when the company’s name had been mentioned. When unprompted – and they were asked to name value brands – it was only four per cent.
“When we changed from Daewoo to Chevrolet in January 2005, 92 per cent of people had heard of Chevrolet, and associated it with everything from taking the ‘Chevy to the Levy’ to big American cars.”
The safari parks experiment will start across the UK in early August at Woburn, Longleat, Blair Drummond, West Midlands and Knowsley.